I have worked as a content strategist and operations coordinator in online media since 2019. I plan content, make publishing decisions, produce, and analyze performance to spot points of improvement. Some of my work involved:
- Developing coverage strategy and diversification for five websites at Gamurs Group.
- Outlining daily, weekly, and monthly coverage on Dot Esports (gaming), The Escapist (entertainment), and Vamo Futebol (sports).
- Using data to analyze headlines and on-page features that correlate the most with high traffic to scale up content that resonated with our audiences.
Some of the tools I’ve used include Chartbeat, GA4, Google Search Console, and Lightdash.
I also do keyword research, keyword gap analysis, and competitor analysis in SEMrush, SISTRIX, and Conductor for SEO-focused content.
If you need help with content strategy for your website or network, reach out via the contact form on the right.
